Final answer:
To get the largest, most representative sample, use random and representative sampling techniques such as simple random sampling or stratified random sampling. This ensures that every member of the target population has an equal chance of being selected for the sample. By doing so, you can make informed decisions to improve customer experience.
Step-by-step explanation:
To get the largest, most representative sample to improve customer experience processes and products, you should use a random and representative sampling method. This means that every member of the target population has an equal chance of being selected for the sample. One way to do this is by using random sampling techniques such as simple random sampling or stratified random sampling.
For example, if you want to understand the ages of your customers, you can randomly select a certain number of customers from each age group to ensure representation. This can be done by assigning each customer a number and using a random number generator to select the sample.
By using random and representative sampling, you can ensure that your sample accurately reflects the characteristics of the larger customer population, allowing you to make informed decisions to improve customer experience.