Final answer:
A marketer should be careful in situations where they make factual claims about a product's performance in their advertising. It is important for them to ensure that their claims are true and not misleading. By being mindful of the Consumer Bill of Rights, marketers can ensure their advertising is accurate.
Step-by-step explanation:
A marketer should be especially careful to be sensitive to the Consumer Bill of Rights in situations where they are making factual claims about a product's performance in their advertising. The Federal Trade Commission (FTC) often checks these claims and it is important for marketers to ensure that their claims are true and not misleading. If a marketer presents a claim as a fact, it must be true.
For example, if a marketer claims that their product can cure a specific health condition, they must have scientific evidence to support this claim. Making false or misleading statements about a product's performance can constitute fraud and can be illegal.
By being careful and mindful of the Consumer Bill of Rights, marketers can ensure that their advertising is accurate and does not mislead consumers.