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Determine whether the following ways of thinking about an argument are typical of the central or the peripheral route of persuasion according to the elaboration likelihood model.

central

User Ohdroid
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Final answer:

The central route of persuasion focuses on logic and facts, while the peripheral route relies on peripheral cues and emotions.

Step-by-step explanation:

The question asks whether the ways of thinking about an argument are typical of the central or peripheral route of persuasion according to the elaboration likelihood model. The central route of persuasion is logic-driven and uses data and facts to convince people of an argument's worthiness. This route focuses on the quality of the information and requires analytical thinking and active engagement. On the other hand, the peripheral route of persuasion relies on peripheral cues and association with positive characteristics such as emotions or celebrity endorsement to promote positivity towards the message or product. It does not require much effort or information processing, and results in less permanent attitude or behavior change.

User Shulem
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