Final answer:
A consumer is not likely to make the same purchase twice if they have a negative experience with the product, customer service, or company.
Step-by-step explanation:
When a consumer doesn't have a positive experience with a purchase, they are less likely to make the same purchase again. This can happen if the product doesn't meet their expectations, lacks quality, or doesn't fulfill their needs. For example, if a consumer buys a smartphone that constantly crashes or has poor battery life, they may choose a different brand or model for their next purchase.
Additionally, if a consumer encounters poor customer service or a negative interaction with a company, they may be less inclined to make repeat purchases. This could include rude or unhelpful staff, difficulty returning or exchanging products, or long wait times for customer support.
In summary, a consumer is not likely to make the same purchase twice if they have a negative experience with the product, customer service, or company.