Question

Which of the following initiatives taken by marketing managers to respond to customers wanting to make "greener" decisions?

Answer 1

Marketing managers can respond to customers wanting to make "greener" decisions by measuring and reducing emissions, creating greener products, and reducing environmental impacts.

Step-by-step explanation:

Marketing managers can take several initiatives to respond to customers wanting to make "greener" decisions:

1. Measure and reduce emissions: Marketing managers can implement energy efficiency measures, use renewable energy sources, and advocate for energy policies that reduce emissions.
2. Create greener products: Marketing managers can develop products that are more efficient, longer-lasting, and free of hazardous substances.
3. Reduce environmental impacts: Marketing managers can make choices in production materials and energy sources that minimize environmental impacts. They can also establish take-back programs for old products.

Companies like Amazon, Samsung, Canon, Sprint, and Dell have been recognized for their effective and forward-thinking green initiatives (Greenpeace, 2011; Sadoff, 2019).