Final answer:
Psychographics analyzes a person's day-to-day patterns of living expressed in terms of AIO's, which stands for Activities, Interests, and Opinions.
Step-by-step explanation:
Psychographics analyzes a person's day-to-day patterns of living expressed in terms of AIO's, which stands for Activities, Interests, and Opinions. It focuses on understanding and classifying individuals based on their behaviors, preferences, attitudes, and beliefs. Psychographics can provide insights into consumer behavior, marketing strategies, and target audience segmentation.