Final answer:
Marketers respond to growing ethnic groups through cultural integration, the formation of pan-ethnic groups, and addressing discrimination. Market forces can incentivize businesses to act in a less discriminatory fashion by considering customer demographics and avoiding negative publicity.
Step-by-step explanation:
Marketers are responding to growing ethnic groups in various ways. One example is cultural integration, where marketers consider the regional ethnic heritage and its impact on regional agro-economics. Another example is the development of 'pan-ethnic' groups, where closely associated ethnic groups come together to form a collective identity. This can be seen in the Asian American community and the grouping of people from Mexico, Central America, and South America. Additionally, some marketers are targeting specific ethnic groups and addressing issues of discrimination and racism they face. For example, Latino shoppers may be asked to show formal identification more often than White shoppers when making purchases with a personal check.
Market forces can also incentivize businesses to act in a less discriminatory fashion. In the case of a local flower delivery business, if the owner notices that many of the customers are black, they may realize that discriminatory behavior could harm their business and lead to lost sales. Similarly, an assembly line that traditionally hired only men but is struggling to find sufficiently qualified workers may be motivated to broaden their hiring practices to include women. Lastly, a biased owner of a home health care services firm may find that paying lower wages to Hispanic workers could lead to negative publicity and damage their reputation, which could impact their business. In each of these situations, market forces provide an incentive for businesses to act in a more inclusive and less discriminatory manner.