Final answer:
Trust brands have less vulnerability to price-based competition due to their established reputation and loyal customer base.
Step-by-step explanation:
Trust brands have less vulnerability to price-based competition. When a brand has established a strong reputation and a loyal customer base, consumers are often willing to pay a premium for their products or services.
For example, consider brands like Apple or Rolex. These companies have built a reputation for quality and innovation, and customers are willing to pay a higher price for their products because they trust the brand and believe in the value they provide.
Furthermore, trust brands can also differentiate themselves through factors other than price, such as superior customer service, unique features, or a distinct brand identity. This helps them to stand out in the market and reduces their vulnerability to competition solely based on price.