Final answer:
An opinion is a consumer's evaluation or position on something that can help shape his or her attitude. It is related to but not the same as attitudes, which often shape opinions.
Step-by-step explanation:
An opinion is a consumer's evaluation or position on something that can help shape his or her attitude. It is a subjective view that people hold about a particular issue, policy, action, or leader. Opinions are related to but not the same as attitudes, which are persistent, general orientations towards people, groups, or institutions. Attitudes often shape opinions by influencing how people feel, behave, and think about certain objects or ideas.