Answer:
1. Persuasion: One way to change someone's attitude is through persuasion. This can be done by presenting logical arguments, using emotional appeals, and providing social proof. For example, if you wanted to change someone's attitude about the importance of recycling, you might present statistics on the environmental impact of not recycling, share emotional stories of how recycling has made a positive difference in communities, and highlight how many people in their social circle are already committed to recycling.
2. Cognitive dissonance: Another way to change someone's attitude is through creating cognitive dissonance. This occurs when a person's beliefs or attitudes are inconsistent with their behaviors, causing psychological discomfort. To resolve this discomfort, a person may change their attitudes to align with their behaviors. For example, if someone claims to care about animal welfare but continues to support industries that exploit animals, they may experience cognitive dissonance that could eventually lead them to change their attitudes and behaviors to be more consistent.