Final answer:
The approach described in the question is known as empathy.
Step-by-step explanation:
The approach described in the question, which involves sensitivity to the individual needs and reactions of patients, is known as empathy.
Empathy is the ability to understand and share the feelings of another person. In a medical context, it means being able to understand and respond to a patient's emotions, concerns, and experiences.
For example, a medical receptionist who practices empathy will greet the patient with kindness and respect, listen attentively to their needs, and provide them with the necessary support and assistance throughout their treatment.