Final answer:
It is true that a licensee must not make false or misleading claims about services or products, similar to how the FTC monitors advertising claims. Untrue facts are prohibited, emphasizing the caveat emptor principle.
Step-by-step explanation:
A false claim or impression about the details of a good or service. For example, a product is a different colour to an ad. misrepresenting the price. For example, advertising a product at sale price when it is not on sale. True. A licensee should not make false or misleading claims/statements about services of mental health organizations or agencies effectiveness of service, qualifications, or products.
Similar to the way the Federal Trade Commission (FTC) checks factual claims about a product's performance, professionals must adhere to ethical guidelines that prevent them from making false statements. While some exaggeration or ambiguity may be tolerated in advertising, making untrue factual claims is not allowed.
The principle of caveat emptor, meaning 'let the buyer beware,' underscores the importance of consumers being vigilant and critical of the information presented to them.