Final answer:
The artist combines traditional Colombian rhythms with modern genres like rock and pop, creating a fusion that appeals to a broad audience.
Step-by-step explanation:
The artist in question fuses Colombian rhythms such as cumbia and vallenato with rock and pop. This style of music blends traditional Colombian sounds with more contemporary genres, creating a unique and engaging musical experience that draws from Colombia's rich cultural heritage. Artists who mix these genres often aim to reach a wider audience by combining the familiar sounds of rock and pop with the distinctive rhythms of Colombian music.