Final answer:
The Junk Fax Act prevents the sending of unsolicited advertising material via fax without prior express permission or an established business relationship, and requires an opt-out mechanism in each fax.
Step-by-step explanation:
The Junk Fax Prevention Act is a law that seeks to protect consumers and businesses from the unwanted interruption and expense of receiving unsolicited advertising faxes. The act does not allow the sending of advertising material via fax to individuals without their prior express permission or established business relationship. The law stipulates strict guidelines for sending promotional faxes, requiring senders to include a clear and easy way to opt out of future faxes, and to honor opt-out requests promptly.
Violations of this act can incur significant fines and penalties, highlighting the importance of compliance for businesses engaged in fax marketing. The FCC, which enforces the Junk Fax Prevention Act, provides regulatory oversight to ensure that these consumer protections are observed.