Final answer:
A SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats, and is used to assess internal and external factors that impact the organization's success.
Step-by-step explanation:
A SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats. This strategic planning tool helps organizations identify their internal strengths and weaknesses, as well as external opportunities and threats. Strengths refer to the attributes of the company that give it an advantage over competitors, while weaknesses are the attributes that place the company at a disadvantage. Opportunities are external chances to improve performance in the environment, and threats are external elements that could cause trouble for the company.
Considering the options provided, the correct answer is b) strengths, weaknesses, opportunities, and threats. Strengths could include elements such as strong brand recognition or expert staff, while weaknesses might be poor online presence or high staff turnover. Opportunities could be emerging markets or new technologies, and threats might involve new competitors or changes in regulatory laws.