Question

Family branding refers to a group of:

a) similar brands of products from different makers
b) different brands of products from different makers within the same industry
c) different products marketed under a single brand name
d) similar products sold by small, family-owned firms

Answer 1

Family branding refers to different products marketed under a single brand name, helping to increase brand recognition, loyalty, and customer trust.

Step-by-step explanation:

Family branding refers to different products marketed under a single brand name. It is a strategy used by companies to create a strong association between multiple products and a specific brand. This can help increase brand recognition, loyalty, and customer trust. For example, companies like Procter & Gamble market various products under their brand name, such as Tide, Pampers, and Gillette.