Final answer:
Selective distribution is the most appropriate level of market coverage for shopping goods, involving selling products through a limited number of retailers who meet specific criteria.
Step-by-step explanation:
The most appropriate level of market coverage for shopping goods is selective distribution. Selective distribution involves selling a product through a limited number of retailers who meet specific criteria. This strategy is often used for shopping goods, which are products that consumers are willing to spend time and effort comparing and selecting.
For example, consider a high-end fashion brand that only sells its products in select boutique stores or department stores that align with their brand image. This limited distribution helps maintain exclusivity and control over the brand's perception while still making the products accessible to the target market.