Question

A company's buying center encompasses:

a) a representative from each department within an organization
b) only a gatekeeper and a buyer
c) everyone who is involved in any aspect of the buying process
d) an exclusive top-notch buying department

Answer 1

A company's buying center refers to all individuals involved in the buying process, representing a collaborative approach with various roles from different departments.

Step-by-step explanation:

A company's buying center includes everyone who is involved in any aspect of the buying process. This includes not just a single representative or a specialized department, but rather encompasses a group of individuals from various departments and positions within the organization who collectively make decisions about product and service purchases. The concept of the buying center is important because it acknowledges the collaborative and cross-functional nature of organizational buying decisions, which involve roles such as users, influencers, purchasers, deciders, gatekeepers, and others.