Question

General Bikes is debating which marketing research options to employ. The traditional person-to-person methods have been effective; however, the new director of market research is campaigning for online-based research. What argument for this method might he/she use?

a) Consumers are more relaxed at home in front of their computers, therefore it is more likely the responses will be truthful
b) Online research has been standardized for each industry, making it easier to understand them
c) A well-designed, Internet-based marketing research project can cost less and yield information faster than offline research
d) Person-to-person methods most often incorporate researcher bias into the surveys and observations

Answer 1

The argument for online-based research is that it is cost-effective, yields faster results, and reaches a wider audience.

Step-by-step explanation:

The argument for online-based research that the new director of market research might use is that a well-designed, Internet-based marketing research project can cost less and yield information faster than offline research. Online research allows for faster data collection and analysis, as well as the potential for cost savings compared to in-person methods. Additionally, online research can reach a wider and more diverse audience, including younger demographics who are typically more technologically savvy.