Question

Maxwell has been named to an upper-level management position at QVC. He will be working with transportation media, order processing, and development of marketing channels. Maxwell is involved in developing _____ strategies.

a) product
b) distribution
c) promotional
d) marketing

Answer 1

Maxwell, tasked with overseeing transportation media, order processing, and marketing channels at QVC, is involved in developing distribution strategies to optimize the supply chain.

Step-by-step explanation:

Maxwell, having been named to an upper-level management position at QVC where he is working with transportation media, order processing, and the development of marketing channels, is involved in developing distribution strategies. These strategies typically include logistics operations, inventory management, warehousing, and the methods by which products are delivered to customers. The goal of a distribution strategy is to ensure that products are available in the right quantities, at the right locations, and at the right time, optimizing the supply chain to meet customer demand while minimizing costs.