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A standard marketing strategy that is modified only minimally for use in each of the firm's foreign markets is a _____ marketing strategy.

a) lateral entry
b) unipolar
c) global
d) multidomestic

User Gikas
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Final answer:

A standard marketing strategy with minimal modifications for each foreign market is known as a global marketing strategy, focusing on consistent branding and slight adjustments for local contexts.

Step-by-step explanation:

A standard marketing strategy that is modified only minimally for use in each of the firm's foreign markets is a global marketing strategy. This approach involves creating a consistent brand image and promotional campaign that can be implemented worldwide with only slight adjustments to accommodate local cultures and regulations. The goal of a global marketing strategy is to leverage the power of a singular branding effort to achieve economies of scale in advertising and production.

User QWERTYL
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