Question

The organizational buying process has more steps than the consumer buying process, which can be attributed to:

a) Interpersonal and environmental influences not seen in consumer buying decisions
b) The limited number of suppliers in the B2B marketplace
c) The importance of integrating the responsibilities of the wholesalers or retailers
d) Business purchasing that introduces new complexities that do not affect consumers

Answer 1

The organizational buying process has more steps due to interpersonal and environmental influences and new complexities in business purchasing.

Step-by-step explanation:

The organizational buying process has more steps than the consumer buying process due to interpersonal and environmental influences not seen in consumer buying decisions, as well as the introduction of new complexities that do not affect consumers in business purchasing. In the B2B marketplace, there can be a limited number of suppliers, but the importance of integrating the responsibilities of wholesalers or retailers does not directly attribute to the additional steps in the organizational buying process.