Question

Saint Martin Hospital boasts one of the world's leading medical imaging programs. Its radiology department specializes in the early detection of particularly serious forms of stomach, intestinal, and colon cancer. The hospital plans to invest in a new system of digital medical imaging and image transmission technologies that will enable its radiologists to view and evaluate intestinal scan results from anywhere in the world.

With this investment, the hospital is attempting to overcome which of the constraints of services
marketing?

a) Inventory
b) Intangibility
c) Inconsistency
d) Inseparability

Answer 1

The hospital's investment in a new system of digital medical imaging and image transmission technologies aims to overcome the constraint of inseparability in services marketing.

Step-by-step explanation:

The hospital's investment in a new system of digital medical imaging and image transmission technologies is aimed at overcoming the constraint of Inseparability in services marketing.

Inseparability refers to the idea that services cannot be separated from the service provider and are consumed at the same time they are produced. In traditional radiology services, the radiologists need to be physically present to view and evaluate the scan results. However, the new system will allow the radiologists at Saint Martin Hospital to view and evaluate the intestinal scan results from anywhere in the world, overcoming the constraint of inseparability.

This investment in digital medical imaging technologies enables the hospital to provide efficient and convenient services to its patients, and also expands its reach to serve patients globally.