Final answer:
The two types of media objectives are audience objectives, which concentrate on the target audience's characteristics and preferences, and message-distribution objectives, which entail choosing the right media channels to reach that audience.
Step-by-step explanation:
The two types of media objectives are audience objectives and message-distribution objectives. Audience objectives focus on identifying and understanding the target audience that media campaigns aim to reach. This involves determining demographic details, preferences, and media consumption habits to ensure that the messaging aligns with the interests and needs of the target group.
Message-distribution objectives, on the other hand, deal with the selection and utilization of various media channels to effectively distribute the campaign message to the intended audience. This includes choosing the right mix of media formats like television, social media, print, or radio based on the audience's media consumption behaviors and the campaign goals.