Final answer:
Delta is seeking to alter or reinforce the public perception of the company by entering into a naming rights sponsorship with a sports property that is televised, leveraging the platform to enhance brand visibility and associate with certain market demographics. The correct option is d. to alter or reinforce public perception of the company
Step-by-step explanation:
When Delta enters into a naming rights sponsorship agreement with a sports property that has its games televised, the benefit the company is seeking is likely d. to alter or reinforce the public perception of the company. This strategy falls under the broader category of corporate branding and advertising efforts.
Television offers a powerful platform for companies to connect with consumers, given its wide reach and the amount of time people spend watching TV. By associating its name with a sports property, Delta can leverage televised games to enhance its brand visibility and reputation. The viewership data provided by networks allows Delta to target specific market segments and tailor its branding message to align with the sports audience's demographics and interests.
Moreover, this association with sports can help Delta to be identified with certain market segments that relate strongly to sports fans. They may also do this to generate media benefits, engage with the community, and create strong brand loyalty among consumers who will associate positive sporting experiences with the Delta brand. The correct option is d. to alter or reinforce public perception of the company