Question

A company getting ready to launch a new product must make several decisions. The company must first decide on ________.

A) whether to launch the product in a single location
B) whether to launch the product in a region
C) whether to launch the product into full national distribution
D) when to time the new product introduction
E) when to develop a planned market rollout

Answer 1

The company must first decide on when to time the new product introduction. This decision is crucial as it determines the optimal timing for launching the product in the market.

Step-by-step explanation:

The company must first decide on when to time the new product introduction. This decision is crucial as it determines the optimal timing for launching the product in the market. It involves carefully considering factors such as market conditions, competition, consumer demand, and company resources.

For example, if the company launches the product too early, there may not be enough consumer awareness or demand to support its success. On the other hand, if the company waits too long, competitors may gain an advantage in the market.

Therefore, deciding when to introduce a new product requires a thorough analysis and assessment of various factors to ensure the product's successful entry into the market.