Final answer:
Big Moose Toys should target their new Bullwinkle the Moose product at the same baby boomer demographic that appreciated their previous product, Rocky the Flying Squirrel. The launch strategy needs to resonate with the target market's nostalgia and familiarity with the animated character.
Step-by-step explanation:
Big Moose Toys needs to make the new launch strategy for Bullwinkle consistent with the intended target market. The target market refers to the specific group of consumers at which the product is aimed. Given that their previous product, Rocky the Flying Squirrel, was targeted at baby boomers and achieved success, it is essential for the company to align its strategy for Bullwinkle the Moose with the preferences and nostalgia of the same demographic. This is especially pertinent considering that Bullwinkle, like Rocky, is a character from an animated television series that baby boomers would be familiar with from their youth.
Rhetorical strategies, as seen with Smokey Bear’s campaign, which utilized a per nified bear to convey a message of forest fire prevention, show how powerful storytelling and imagery can resonate with both children and adults. Similarly, character relaunches, such as those from the 1980s where popular cartoons like My Little Ponies and G.I. Joe were also toy advertisements, highlight the blurred lines between entertainment and marketing. Big Moose Toys can take cues from these strategies to ensure Bullwinkle’s launch is well-received by the intended audience.