Question

The advantages of standardizing an international product include all of the following EXCEPT ________.

A) the development of a consistent image
B) lower product design costs
C) the adaptation of products to different markets
D) decreased manufacturing costs
E) lower marketing costs

Answer 1

The advantages of standardizing an international product include a consistent image, lower design and manufacturing costs, and lower marketing costs.

Step-by-step explanation:

The advantages of standardizing an international product include the development of a consistent image, lower product design costs, decreased manufacturing costs, and lower marketing costs. However, the one advantage that is not included is the adaptation of products to different markets.