Question

JoAnn Fabrics, Inc., has just created a new combination of colors and fabric types. The firm wants to be sure of the way consumers perceive its new product. The firm is concerned with the product ________.

A) idea
B) concept
C) image
D) proposal
E) presentation

Answer 1

JoAnn Fabrics, Inc. is concerned with the 'product image,' which is how consumers perceive their new fabric in terms of aesthetics and qualities that affect buying behavior.

Step-by-step explanation:

JoAnn Fabrics, Inc. is concerned with the product image. A product image is the perception that consumers have about a product based on various attributes including quality, performance, and aesthetics. In the context of JoAnn Fabrics introducing a new combination of colors and fabric types, their concern would be how their target market perceives this new product in terms of its look, feel, and the impression it creates. This can affect consumer buying behavior and ultimately the success of the product in the market.

It's essential for the firm to understand and shape the product image to align with their marketing goals and consumer expectations. They might use market research techniques such as surveys, focus groups, or product testing to gather consumer feedback and ensure the product image meets their target audience's preferences and needs.