Final answer:
Maurice should select a radio station with niche programming that aligns with the interests of his pet-daycare's target audience. Local or community stations focusing on topics relevant to pet owners or community events could provide an effective advertising platform, particularly if the business's target customer profile matches the older demographic that regularly listens to the radio.
Step-by-step explanation:
To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with niche programming. Niche programming means content that is specifically tailored to the interests and needs of a targeted audience. In the case of a pet-daycare business, choosing a station that caters to pet owners or general animal lovers would likely yield better results because the listeners are more inclined to be interested in the services Maurice offers.
Local radio stations often design their programming to reflect the tastes and issues of particular communities, which implies that a station with a focus on local current events and educational programs might also be beneficial to reach potential customers within the community. Moreover, community radio stations, which are community-owned and often focus on local current events, could provide an excellent platform for advertising a local service such as pet daycare.
Since radio is considered less effective as a broadcast media today, particularly for reaching younger demographics, Maurice should also consider that the radio audience is generally older, around the age group 30-64. If this age group matches Maurice's target customer profile, radio advertising, especially on a relevant station with a community focus, could be an impactful part of the business's marketing strategy.