Final answer:
To market products effectively using sociological data, it is important to consider the demographics and media preferences of the target audience. Older technology may be more suitable for older people, while newer, internet-based media may be more appealing to younger people. The correct option is 1) use older technology such as cable and satellite technology to sell to older people and newer, internet-based media to sell to younger people.
Step-by-step explanation:
When marketing products effectively using sociological data, it is important to consider the demographics and media preferences of the target audience. Older technology such as cable and satellite technology may be more suitable for older people, while newer, internet-based media may be more appealing to younger people.
This is because older generations may have a higher familiarity and comfort level with traditional media, while younger generations are more likely to be technologically savvy and engaged with internet-based platforms.
For example, if you are marketing products to older people, you could use cable and satellite technology to reach them through television advertisements.
This medium is familiar and accessible to older generations who may spend more time watching TV. On the other hand, if you are targeting younger people, you could leverage newer, internet-based media platforms like social media and online advertising to capture their attention.
It is important to note that this is a general guideline and media preferences may vary among individuals within different age groups. Additionally, market research and data analysis should be conducted to further understand the specific preferences and behaviors of the target audience.
The correct option is 1) use older technology such as cable and satellite technology to sell to older people and newer, internet-based media to sell to younger people.