Final answer:
The term "The Affluent Society" describes a materialistic society driven by consumerism and influenced by advertising.
Step-by-step explanation:
The term "The Affluent Society" refers to a materialistic society in which consumers, influenced by advertising, became a driving force in the economy. In the 1950s, America experienced a surge in material wealth, and this term was used to describe the increasing consumerism and focus on acquiring goods. Advertising played a significant role in stimulating consumer desire and attaching specific meanings to commodities, making people believe that owning or consuming certain products would make them more beautiful, enviable, or part of a higher social class.