Question

Which of the following is true of opinion leaders?

A. They only share positive recommendations.
B. They are often reluctant to recommend products, even when they have a good experience.
C. They are often targeted by marketing managers and may be given free samples to prompt positive reviews and word-of-mouth.
D. They are known for writing press releases on behalf of companies whose products they like.
E. They are frequently dismissed by marketers as ineffective.

Answer 1

Opinion leaders are individuals who have the ability to influence the opinions and behaviors of others. They can be anyone in your social circle or someone you see through the media or social media. They are not limited to elite public figures and can shape ordinary voters' opinions either purposefully or inadvertently.

Step-by-step explanation:

Opinion leaders are individuals who have the ability to influence the opinions and behaviors of others. They can be anyone in your social circle or someone you see through the media or social media. Opinion leaders can shape ordinary voters' opinions either purposefully or inadvertently. They are not limited to elite public figures and can be found in all social strata.

Opinion leaders may be targeted by marketing managers and given free samples to prompt positive reviews and word-of-mouth. However, it is not true that they only share positive recommendations, as their opinions can be positive, negative, or neutral. They are influential because people value their words and perspectives. Marketers should not dismiss opinion leaders as ineffective because they play a significant role in shaping public opinion.