Question

Which of the following is true of marketing and social media?

A. Firms operating internationally should avoid foreign social media sites because differences in language can lead to crucial misunderstandings.
B. There are really only two or three ways for firms to offer value to potential customers over social media.
C. Firms' promotional objectives often focus on enhancing brand familiarity by increasing the number of customers who insist on a brand.
D. It is relatively easy for firms to measure increases in target customers' purchase likelihood due to social media activity.
E. Firms would do best to focus primarily on generating millions of followers on the various social media platforms.

Answer 1

Firms' promotional objectives often focus on enhancing brand familiarity by increasing the number of customers who insist on a brand.

Step-by-step explanation:

According to the information provided, the correct statement about marketing and social media is option C. Firms' promotional objectives often focus on enhancing brand familiarity by increasing the number of customers who insist on a brand. This means that firms use social media platforms to build brand recognition and loyalty among customers.