Final answer:
Option A is correct in that positive reviews have been found to positively affect sales for large retailers. Reviews have a considerable influence on purchase behavior, and many companies include review functions to gather customer feedback and build reputation.
Step-by-step explanation:
When it comes to the impact of reviews on businesses and customer behavior, one key truth is that reviews can significantly affect sales. Many large retailers have found that positive reviews are linked to a boost in sales. This reflects option A as the correct statement: The majority of large retailers find that reviews positively affect sales. Contrary to some of the other options provided, not all reviews are positive (option B is incorrect), and they often play a substantial role in influencing purchase behavior rather than having a minor influence (option C is incorrect). While the subjectivity of reviews is acknowledged, customers can see value in them, especially when supported by evidence, thereby discrediting option D. Lastly, even though reviews can be negative, many companies recognize the importance of customer feedback and include review functions on their media (option E is wrong).
Reviews serve as crucial touchpoints for customers researching a product or service like a new hiking trail, or selecting an auto mechanic based on online reviews. They provide an evaluation of various aspects such as customer service, atmosphere, and quality, helping potential customers make informed decisions. Evidence-based reviews with detailed criteria can influence buyers, as they might trust a well-reputed company's product more than an unknown entity. The communicative nature of the review, be it written, video, or audio, plays a critical role in conveying the reviewer's judgment about the subject matter effectively.