Final answer:
Marketing managers should respond and fix the problems if their company receives negative reviews. Ignoring the negative reviews could harm the company's reputation. Blacklisting negative reviewers and bribing them are not recommended.
Step-by-step explanation:
Marketing managers should respond and fix the problems if their company receives negative reviews. It is important to address the concerns mentioned in the reviews and take corrective actions to improve the customer experience. Responding to the negative reviews in a professional and empathetic manner shows that the company values its customers and is committed to resolving any issues.
Ignoring the negative reviews can have a negative impact on the company's reputation and customer satisfaction. Instead of ignoring, marketing managers should use the negative feedback as an opportunity for improvement.
Blacklisting the negative reviewers or bribing them to take down the negative reviews are not recommended courses of action. Blacklisting can create a negative image for the company and bribing is unethical and can have legal consequences.