Final Answer:
Earned media refers to promotional messages generated by third parties, such as journalists or customers, rather than by the company or brand. This type of media is essentially "earned" through positive public relations, word-of-mouth, and the organic sharing of content.Thus the correct option is:C. earned
Step-by-step explanation:
Earned media refers to promotional messages generated by third parties, such as journalists or customers, rather than by the company or brand. This type of media is essentially "earned" through positive public relations, word-of-mouth, and the organic sharing of content. Unlike paid media, where companies pay for advertising space, and owned media, which includes content created and controlled by the brand itself, earned media relies on the endorsement and advocacy of external sources.
Journalistic reviews, social media mentions, and customer testimonials are common examples of earned media. This form of promotion is valuable as it often carries a sense of credibility and authenticity, given that it comes from independent voices.
Companies aim to cultivate positive earned media by delivering high-quality products, fostering positive customer experiences, and maintaining strong relationships with the media and influencers. In summary, earned media plays a crucial role in building a positive brand image through the genuine support and recognition from external sources.Thus the correct option is:C. earned