Question

When are white papers most successful with business customers?

A. when they tell stories about how a customer was successfully helped by the company
B. when they do not do anything beyond describing a problem
C. when they aid the customer in solving a specific problem but do not promote a particular company's products
D. when they suggest specific branded products that can solve a problem
E. when they focus on the advantages the company's products have over those of competitors

Answer 1

White papers are most effective when they help solve problems and provide factual evidence and solutions without overt sales pitches.

Step-by-step explanation:

White papers are most successful with business customers when they aid in solving a specific problem without directly promoting a particular company's products. An effective white paper offers factual evidence of a problem and presents one or more workable solutions to address it, thereby establishing thought leadership and trust. It uses narrative techniques to explain possible solutions and provides supporting facts to help readers think critically about the proposal. By adopting a problem-solving mindset and presenting evidence that the solutions are viable, white papers can be influential without appearing overtly sales-oriented.