Question

Mercury is a company that makes unique lighting solutions based on customer specifications. Frank has used them twice and has really liked the results, so when he hears his friend Osvaldo is looking to upgrade the lights in his dining room and kitchen, Frank is quick to recommend Mercury and gives Osvaldo a coupon for 15% off design services. This is an example of

A. user-generated content.
B. search engine optimization.
C. pass-along.
D. paid media.
E. branded services.

Answer 1

Frank's recommendation and coupon sharing is an example of 'pass-along,' a form of word-of-mouth endorsement.

Step-by-step explanation:

Frank's recommendation of Mercury's unique lighting solutions to Osvaldo, including giving him a coupon for a discount, is an example of pass-along.

This term refers to the act of sharing information or benefits, such as a coupon or discount code, from one consumer to another, especially as a form of word-of-mouth endorsement. It is a way for satisfied customers to organically spread the word about a company's products or services, thereby potentially increasing the company's customer base without the direct involvement of traditional advertising channels by the company itself.