Question

Which of the following is true of media coverage of a company and its activities?

A. Most earned editorial coverage happens by luck.
B. To be legitimate, publicity must be written by a customer with direct experience with the company's product or service.
C. In order to gain positive publicity, PR people often pay local news stations a nominal fee.
D. Media coverage of a company's goods or services often involves PR people writing a basic article and convincing the press to print it.
E. Publicity almost always attracts more attention than advertising.

Answer 1

Media coverage of a company and its activities can occur through earned editorial coverage or through public relations efforts. Earned editorial coverage can happen by luck, while positive publicity can be gained through PR efforts. Publicity tends to attract more attention than advertising.

Step-by-step explanation:

Media coverage of a company and its activities can occur through earned editorial coverage or through public relations efforts. A. Most earned editorial coverage happens by luck. B. To be legitimate, publicity must be written by a customer with direct experience with the company's product or service. C. In order to gain positive publicity, PR people often pay local news stations a nominal fee. D. Media coverage of a company's goods or services often involves PR people writing a basic article and convincing the press to print it. E. Publicity almost always attracts more attention than advertising.