Final answer:
Walter's Waterland is using a marketing strategy that focuses on demographic segmentation, particularly targeting new residents with discount coupons to attract potential customers and increase brand awareness.
Step-by-step explanation:
Walter's Waterland Amusement Park has employed a focused marketing strategy by targeting individuals who have recently moved to their area with discount coupons.
This strategy is based on demographic segmentation, which groups potential customers according to specific characteristics such as age, gender, income, occupation, or in this case, recent relocation.
By identifying and addressing this particular subset of customers, the company aims to attract those who may not yet be familiar with the park and can become potential new visitors.
This is a common tactic in customer acquisition and brand awareness efforts, particularly effective in the leisure and entertainment industry where new residents are looking for local attractions.