Final answer:
It is false that marketers like social media solely because it allows them to speak without listening; effective marketing requires listening and engaging with the audience. Social media serves as a platform for two-way communication and has significant influence on political and social dynamics.
Step-by-step explanation:
Marketers like social media because it allows them to speak without listening is considered false. Effective social media marketing strategies require a balance of speaking (sharing information) and listening (engaging with audience feedback). Social media is a tool for bidirectional communication, where marketers can put out information and also receive immediate responses from their audience.
It enables users to instantly communicate, share their views, and propagate information, making it a powerful medium for political campaigns and social movements. Additionally, social media platforms like Fac_ebook and Tw_itter have become integral to how politicians reach out to the public by bypassing traditional media and directly controlling the image they present. However, it's important to note the role of social media in spreading misinformation and its potential impact on political processes.