Question

lyft choosing to focus on a market that uber has not targeted rather than competing in some areas in which uber has already created a dominant position is an example of

Answer 1

Choosing to focus on a market that Uber has not targeted instead of competing in areas where Uber has dominance is an example of strategic differentiation.

Step-by-step explanation:

Choosing to focus on a market that Uber has not targeted instead of competing in areas where Uber has dominance is an example of strategic differentiation.

Strategic differentiation is a business strategy where a company chooses to offer unique products or services that stand out from competitors in order to attract customers and create a competitive advantage. In this case, Lyft is targeting a different market segment than Uber, allowing them to differentiate themselves and potentially gain a competitive edge.

By focusing on an untapped market, Lyft can avoid direct competition with Uber and potentially create a dominant position in that particular segment. This strategy allows Lyft to leverage its strengths and resources in a market where it has a higher chance of success.