Final answer:
The statement is false. Differentiated businesses focus on creating unique products and services, often investing in distribution, advertising, and promotion to attract customers.
Step-by-step explanation:
The statement "differentiated businesses should emphasize specialized distribution and targeted advertising and promotion at the lowest cost possible" is false.
In a differentiated business, the emphasis is on creating unique products or services that stand out from competitors. These businesses often focus on quality, innovation, and customer satisfaction rather than simply trying to minimize costs. They may invest more in distribution channels, advertising, and promotion to differentiate their offerings and attract customers.
For example, a high-end boutique may specialize in selling unique designer clothing. They may invest in a carefully selected distribution network to ensure their products are available in exclusive locations. They may also engage in targeted advertising and promotions to reach the specific audience interested in their high-quality products.