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Keira shows her buyer two houses. One has a cooperating agent commission of 2.5% and is priced at the low end of the client's budget. The other is at the higher end of her budget, but pays a 3% commission to cooperating agents. The client loves them both and asks Keira which she should choose. Instead of answering, she tries to help her client come to a decision by comparing qualities of both.

a. loyal
b. disloyal

User Benedikt
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8.5k points

1 Answer

5 votes

Final answer:

Making informed decisions in business contexts like real estate and car purchases requires understanding potential biases and the concept of imperfect information. Such decisions are not just about costs, but also involve evaluating the quality of options available and considering the underlying motives of the seller. Ultimately, a buyer needs to assess their financial limitations and possible additional expenses like mortgage insurance.

Step-by-step explanation:

When faced with decisions about significant purchases such as buying a house or a car, we often rely on our knowledge and reasoning abilities. However, as we do so, we must be cautious of potential biases or manipulation. For instance, the technique a realtor employs by showing a range of properties to influence a client's decision is an example of exploiting the anchoring bias. This bias occurs when an individual depends too heavily on an initial piece of information—like a preset budget—to make subsequent judgments.

In the scenario provided, Marvin's decision about purchasing a car in a world with imperfect information is complicated by the likelihood that sellers know more about a car's issues than the buyer and are motivated to conceal them to maintain a higher selling price. The same applies to buying a house; for example, understanding that a buyer can afford homes at the 34th percentile, priced at $240,000 or less, suggests they can afford 34 per cent of the houses but not the remaining 66 per cent that are more expensive.

Furthermore, the decision to take advantage of lower down payment opportunities should be tempered with the understanding that it often results in additional costs such as mortgage insurance. This is critical in budget calculations since it impacts the total mortgage amount paid over time. In any case, whether choosing a house or a car, one must weigh the benefits and drawbacks of each option while also considering the possible influence of sales tactics or information asymmetry.

User Niczak
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8.6k points
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