Final answer:
Marketing that uses technology to facilitate word-of-mouth by having consumers spread marketing messages through their online connections is known as viral marketing. The correct option is c. Viral marketing
Step-by-step explanation:
Marketing through technology that encourages consumers to share messages with their online connections refers to c. Viral marketing. This type of marketing leverages social networks to produce increases in brand awareness or achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
Viral marketing strategies often rely on the audience to generate buzz around a product or idea, rapidly spreading it across various platforms. This process is facilitated by technology and social media, where sharing is easy and can reach a vast audience almost instantaneously.
In today's technologically driven world, with improvements in communication technologies and the global reach of the internet, markets have expanded, making viral marketing an important strategy for businesses to tap into wider audiences and to stand out in a highly competitive environment. The correct option is c. Viral marketing