Final answer:
The term 'reengineering the corporation' is attributed to Michael Hammer and James Champy, who popularized it in their 1993 book as a business process redesign concept, not to be confused with Paul Rand's contributions to corporate branding and logo design.
Step-by-step explanation:
The term "reengineering the corporation" does not originate from the domain of design, rather it is a business concept that refers to the radical redesign of a company’s processes, especially in terms of production and management, to achieve significant improvements in performance.
While Paul Rand, an influential American designer in the 1950s and 60s, is renowned for his iconic logo designs and his contributions to corporate branding, the invention of the term "reengineering the corporation" is attributed to Michael Hammer and James Champy, who popularized the concept in their 1993 book "Reengineering the Corporation: A Manifesto for Business Revolution."
This approach to business process reengineering came about as a response to the changing business environment of the late 20th century, as detailed by Jonathan Rees in the historical context of industrialization and transformations in American corporate life. It seeks to improve organizational efficiency and effectiveness by fundamentally rethinking how work is done.