Final answer:
Leading in typography is the vertical space between lines of text and is pronounced 'leeding'. Typeface choice significantly affects the conveyance of meaning in design. Leading lines in both typography and photography guide attention and add to compositional appeal.
Step-by-step explanation:
In typography, Leading refers to the vertical space between lines of text and is indeed pronounced like 'leeding'. The term comes from the days of hand typesetting, where strips of lead were used to separate lines of type. The correct answer to the statement is true; Leading is the vertical space between lines of type in typesetting.
Good typography is essential in design, whether for a corporate identity or in the composition of a written page. Typeface choice can convey meaning and evoke emotions appropriate to the content's context, whether it be for an oil and gas company or a baby food brand. Similarly, leading can affect readability and the overall aesthetic of the text.
Leading lines in photography, while a different context, also guide the viewer's attention in a specific direction, making compositions more dynamic and engaging.