Question

What are the characteristics of a Linear model of communication?

Select one:
a. simple, unidirectional, psychological effect over social effects, mutual understanding not persuading
b. simple, multidirectional, psychological effect over social effects, persuasion not mutual understanding
c. unilinear, simple, persuasion is not mutual, social effects over psychological effects
d. Persuasion not mutual understanding, psychological effect over social effects, complex, unidirectional

Answer 1

The linear model of communication is characterized by its simplicity, unidirectionality, and a focus on psychological effects. It emphasizes mutual understanding over persuasion, representing a straightforward sender-to-receiver message transfer. C is the correct answer.

Step-by-step explanation:

The characteristics of a linear model of communication are it being simple and unidirectional, focusing on psychological effects over social effects, and aiming for mutual understanding rather than persuasion.

This model implies a straightforward process where a message travels from a sender to a receiver without the expectation of feedback or interaction that would complicate the communication process. Influential theories like the elaboration likelihood model underscore that persuasion involves more complex routes and is affected by various factors such as subtlety, sidedness, timing, and the characteristics of the audience.

However, these complexities go beyond the basic premise of the linear communication model, emphasizing its simplicity and directness.