Final answer:
Julie Deane's incentive for establishing the Cambridge Satchel Company was based on creating a quality, tangible product that provides value to the consumer, contrasting with marketing strategies that exploit consumer insecurities, as historically seen in the beauty industry.
Step-by-step explanation:
The main incentives behind Julie Deane establishing the Cambridge Satchel Company appear to be driven by the desire to create a product that stood apart from the manipulative marketing strategies prevalent in many industries. Unlike the tactics used in the beauty industry where the focus was to convince women of a need for certain products to attain beauty, leading to the inclusion of mirrors in beauty product cases to increase usage and thereby sales, Julie's motivation was grounded in creating a tangible, quality product. This approach shifts away from the superficial marketing that banks on insecurities and creates a real, useful item that provides value to the consumer.
The historical context of how marketing evolved, particularly in the beauty industry, highlights a stark contrast between empty marketing promises and the direct, product-based approach taken by the Cambridge Satchel Company. Initially, makeup was stigmatized and associated with negative imagery, such as being related to streetwalkers. However, with the strategic push to normalize its use, there was a significant shift, and by the 1920s, women were commonly carrying handbags with integrated mirrors and beauty products. This change was entirely a result of aggressive marketing techniques, which the Cambridge Satchel Company seems to disregard by focusing more on the craftsmanship and utility of its products.